Really not comfortable with this range but one of the intentions of our site is to raise awareness of some issues we would rather ignore. We were working on a Father's Day range and as we were deciding on the final text, news of an absolute horrific domestic violence .... occurred. The text just popped in our head and sadly really suited the picture and hence the final uncomfortable design.

We love Dad's, but there is a very very minuscule number that ........ (I think you know what we want to say but can't). Hopefully wearing or using one of our products will start a conversation and assist in supporting an end to domestic violence